National Film Release
Services
Engagement Strategy (Nationwide Release)
Special Screening Events (New York, Los Angeles, Houston, New Orleans, Dallas, and Austin)
VIP Pre-screening Receptions
Print Design
Email Marketing Design
IFC | National Screening Campaign
We served as a key event outreach and engagement marketing coordinator for the Academy Award®-nominated documentary, How to Survive a Plague, with special screening and panel discussions in New York, Los Angeles, Houston, New Orleans, Dallas, and Austin.
The film enjoyed a critically acclaimed run at major film festivals, but prior to the national release of the film IFC was struggling with the implementation of an effort to partner AIDS Service Organizations (ASO) to screenings throughout the country on opening weekend. I was asked to solve the final piece of the strategy to connect ASO’s to theatre box-offices in New York, Los Angeles, San Francisco and Chicago for opening weekend. Our solution was later used for additional cities as the release was expanded.
As a byproduct, we collected email address of every attendee for re-marketing purposes throughout the Academy Award® campaign. No other proposed solution included this key element so elegantly.
Partnered organizations ultimately included: AIDS Project Los Angeles, AIDS Foundation Houston, Planned Parenthood Gulf Coast, Student Global AIDS and Global Camps Africa.
